From selling services to delivering outcomes. A major repositioning of Mastercard as an outcome producing partner for institutions, governments, and global enterprises that lives well beyond cards. A global narrative system structured around interactive storytelling as a primary expression of Mastercard’s bold new identity.

Cultural cachet. A brand and curated visual language developed for a new Hamptons destination—positioned as where tastemakers shop, collectors procure the rarest bottles, and brands seek presence. An identity designed to balance ambition and clever playfulness, extending the brand beyond location into an internationally recognized institution.

Innovation data and insight translated into a defining moment. A global campaign structured as a narrative system, anchored by an immersive digital world translating data and insight into image, motion, and story.

Deluxe luxury. A campaign developed with Moschino in collaboration with Jeremy Scott. Steven Meisel. Pat McGrath. Guido Palau. Gigi Hadid, Imaan Hammam, Mika Schneider, Amar Akway, Abby Champion. 1 billion impressions. High-impact glossy visuals positioning Moschino within the aspirational luxury canon.

Kinetic luxury. A campaign developed with Moschino, marking Jeremy Scott’s final campaign for the house. Steven Meisel. Pat McGrath. Guido Palau. Malika Louback, Mila Vanteen, Sherry Ramayshi, Lulu Wood, Vittoria Ceretti. Over 500 million views globally. Short-form films designed for global distribution and engineered for audience amplification at scale.

Spatial infrastructure as cultural deployment. A modular experiential tour deployed across multiple cities and countries, engineered from containerized architecture designed to ship, reconfigure, and rebuild across urban contexts. The installations transformed public space into destinations with sustained lines and public demand, positioning Samsung as a cultural force and delivering hands-on experiences designed to convert perception through direct interaction—ranging from product demonstrations to boundary-pushing interactive physical meets digital environments built around Samsung technology. A large-scale global deployment executed across continents and oceans at the speed of culture.